DTG Staff | 23.08.2011
BBC Worldwide has developed a Top Gear video on demand (VoD) app for Facebook. Selected Top Gear specials will be available to rent using Facebook credits.
Launching with the Polar Special, the specials will be staggered throughout the coming weeks and available for users in Europe, USA, Australia, Canada and New Zealand.
Adam Waddell, Managing Director of Top Gear commented that "Top Gear has amassed a huge following on Facebook with almost 14 million friends following the brand itself and The Stig. We're always looking at ways of adding value for the core fans of the show so it's entirely appropriate that we should be one of the first TV shows to make its premium content available via Facebook."
Once rented, episodes will be available to view for 48 hours. Facebook credits can be purchased within an app, or through the payments tab within the users account settings.
